ORRA VNR

A VNR is an extremely handy tool for promotional and public relations firms to get their messages composed and quickly distributed to television news outlets. You know what a Press Release is, right? This is the same thing, but for TV instead of print media.

My point is, we do these. We grab a few sound bites from your key players, shoot some b-roll footage that the station editors can quickly cut together in their own way, add some copy points, roll it off to tape of DVD and have it couriered to the station. Instant TV news package!

We did this one through Orlando-based agency Knight for the Orlando Regional Realtors Association.

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